Shopify launched its Summer 2025 release under the name Horizons , bringing over 150 updates focused on artificial intelligence, automation, no-code design, and a much smoother user experience. If you already have an online store or are about to launch one, this will interest you.
Here's a summary of the most important features that can help you sell more and operate better.
1. A complete store generated with artificial intelligence
Shopify introduced a new tool called AI Store Creator . Just enter a few keywords about what you sell (for example, "handmade jewelry for women"), and the platform automatically generates a complete store: with design, navigation, images, copy, and even category structure. And the best part: it generates three versions so you can choose the one you like best. It's an incredible way to launch quickly without relying on designers or programmers.
More information about this tool is available on the official Shopify Editions: Summer '25 site.
2. Sidekick: Your new assistant within Shopify
Shopify Sidekick is an AI assistant built into your store's dashboard. The cool thing is that it doesn't just answer questions; it understands your store: it can analyze sales, generate content, suggest strategies, and help you make decisions. For example, you can ask it, "What were my best-selling products last month?" or ask it to create a special promotion for customers who haven't purchased in three months. And it does it in seconds.
3. Conversational agents to guide your customers
You can now incorporate AI-powered assistants directly into your store. These agents are designed to assist customers as they browse: they answer questions, recommend products, generate shopping carts, and guide them throughout the entire purchasing process. Unlike a traditional chatbot, these assistants understand your catalog, your business logic, and user data in real time.
4. New design system with Horizon Theme Foundation
With this release, Shopify also redesigned the foundation upon which themes are built. Horizon Theme Foundation is a new design architecture that enables faster, cleaner, and more visually powerful stores. It's also much more flexible for customizing sections, adding blocks, or changing the layout without coding. It's compatible with new artificial intelligence tools and will be the new standard starting this year.
5. Creating blocks with AI for your store
Shopify now lets you create sections within your store simply by typing in what you need. For example, you can request "a section with customer reviews and a buy now button," and the AI generates the block with that design, ready for you to drag and drop onto your page. This makes it much easier to launch, campaign, or test new sections without having to use external templates or additional apps.
6. Apply coupons directly to the cart
A small but powerful improvement: customers can now apply discount codes directly in the cart, avoiding multiple checkout steps. This feature is available for stores using the Horizon themes and the updated Cart API. It improves conversion and reduces abandonment by making the process faster and more transparent.
7. New, completely redesigned point of sale (POS)
Shopify released version 10 of its point of sale app, featuring a faster interface, improved catalog organization, and options to customize the customer screen. This is especially useful for brands that sell both online and in physical stores or at events, as they can offer a more integrated and professional experience across both channels.
8. Advanced automation with Shopify Flow
Shopify Flow, the tool for automating tasks within your store, now allows you to test with real data, review error logs, and create much more detailed rules. This is very useful for automating processes such as shipping, inventory alerts, post-purchase emails, or price adjustments based on customer behavior.
9. New integrations with ERPs and B2B flows
Shopify has also improved its connectors for systems like NetSuite and QuickBooks. It's now easier to sync orders, payments, inventory, and special terms for business customers. If you work with B2B models or need to integrate your store with your ERP, these improvements make everything more agile and reliable.
In summary
Shopify is making a strong commitment to automating, simplifying, and scaling e-commerce operations without relying on so many third-party providers. If you already have a store, many of these features are already available or will be available in the coming weeks. And if you're evaluating platforms, this launch clearly differentiates you from other options.
Are you interested in implementing any of these features in your store? Write to us, we can help you implement them.
By:
Manuel Muñiz