If you're an SME or your business is just getting started in digital marketing, you've probably faced some of these challenges:
- Lack of budget to match large companies
- Not mastering the digital campaign ecosystem
- Distrust in digital marketing agencies
All of this boils down to not knowing if you're on the right track with your strategy... But don't worry, if you have this feeling and want to know which digital advertising campaigns are best for you, stay tuned, we'll tell you right here:
The quick answer is: it depends on your goals, your type of business, and your budget.
- Do you want to be known? > Recognition.
- Do you have an online store? > Traffic or sales.
- Do you sell services? > Leads.
- Have they already visited you but didn't buy? > Remarketing.
Here's an explanation of these types of digital campaigns and what each one is for.
1. Brand awareness campaigns
Perfect if you're just starting out and no one knows you yet.
Objective: For people to see you, remember you, and become familiar with your brand.
Where it's used: Social media, YouTube, Google Display, or influencer marketing.
2. Traffic campaigns (visits to website or store)
If you already have a website or online store, this is a good option.
Objective: Bring interested people to your site to learn more, get a quote, or purchase.
Where it is used: Google Ads (search campaign) and social networks.
3. Lead generation campaigns
Ideal for those selling services or products that require a quote or follow-up.
Objective: Obtain data from interested parties (name, email, WhatsApp).
Where it's used: Facebook, Instagram, and Google (lead form).
4. Sales or conversion campaigns
For when you already have a sales funnel or e-commerce running.
Objective: Sell directly from your site or generate key actions (such as registration).
Where it's used: Google Shopping, social media, or email marketing.
5. Remarketing campaigns
Very useful for reminding people who have already visited you but haven't purchased (yet!).
Objective: Re-impact those who interacted with you but didn't complete an action.
Where it's used: Social media, Google Display, or email marketing.
So, do you know which digital campaign is right for you?
If you have any questions, please write to us and we'll be happy to help. And remember: it's not just about "spending on advertising campaigns ," it's about investing strategically.
By:
Mariana Miguel